Let's say you want to sell Little Video Monsters for $97/month and have the Pro as an upsell for $67 one time.
Let's do the math here:
If you make 100 sales, you will be earning $10,000 a month.
If 30% take the upsell, you will add another $2,200 to your bottom line for each $10,000/month you make.
Think you can make a sale a day for 100 days?
If so, within 100 days you can make 10k/month while we're doing the support for you.
Double the price, double the earnings.
Reduce the price, faster sales.
Up to you, you're the boss now.